Coco Chanel started the tanning phase in the 1920s and while unintentionally, has likely raised skin cancer rates over the past 90 years. I too had a tanning phase a few years ago, until I was reminded about the long term damaging effects of sun exposure, particularly on aging skin. From there I made the switch to bronzer – why tan when you can switch from tan and untanned at will with a little powder or liquid makeup, all the while without premature aging? I liked the tanned look, not only because it’s trendy amongst celebrities, but I found that it could help hide my skin imperfections.
Lately, I took a break from anti-aging creams in order to focus on improving my complexion from unevenness and pigments, in the form of brightening products. My product of choice was Shiseido’s Brightening White Lucent line. I figured if I were to whiten my complexion, where better than the Japanese who’s had years of experience? I got the full set, including the cleanser, toner, day cream with SPF 15, and night cream. The brightening eye cream was tempting, but it was too much to buy at once!
So far, I’ve used the White Lucent line for the past 6 months and I can say that my complexion has definitely become better through the use of this cream. The change has been gradual, and it doesn’t look unnatural in anyway (i.e. super Asian whitening). I wouldn’t say that I look whiter necessarily, but the uneven pigments has definitely diminished and my skin looks better than ever. I have combination skin so I opted for the cream vs. the lotion (or emulsion as Shiseido labels it), and it has been an excellent moisturizer the past few winter months. In particular, the moisturizer absorbs well and does not leave an oily after-feeling.
If you’re looking for a drastic whitening product, I suggest you go elsewhere, but if you want clearer skin, don’t care about being tanned, and you’re willing to pay a little more give Shiseido’s Brightening White Lucent line a try.