When I first got my Shiseido Brightening Cleansing Foam face wash, it seemed like no matter what I did, it would not foam to expectations. I eventually headed to the Shiseido beauty counter to find out why. It turned out that the cleanser works best with a brush that could be purchased separately for $20.00. Given the price for a pretty normal looking brush, I didn’t buy it initially. Eventually, I picked it up for half price at the Shiseido warehouse sale last spring.
In order to use the brush properly, cusp a small pool of water on your palm and rub the brush with the cleanser onto the water in a circular motion. Once you see it foaming, apply to the face and brush in small circles. If there is not enough foam, continue to add water until it foams.
The brush works quite well to get the cleanser to its advertised foamy level, and feels like my skin retained more of its moisture after cleaning. The bristles are very soft, allowing for a gentle massage. Also, it seems to clean more thoroughly than if I’d simply used my fingers.
According to one of my best friends, she received constant compliments on her skin while using this brush to clean her face.
My only complaint is that it doesn’t really foam when used with other brands of normal cleansers although I suppose it wasn’t meant for that.
Given it’s a tool one could potentially use every day, I’d say it’s worth it even at its full price.
Note that without the Cleansing Massage Brush, the effects of the foaming moisturizer can still be felt if the above instructions are followed using your fingers, but there will obviously be less foam than when you use the brush.